¿Dónde empieza una idea?

En el momento que se realiza. Antes es un espacio gris que nos pertenece a todos. Sin embargo, es importante entender de donde llegaron las herramientas y los materiales para construirla. Austin Kleon, en su libro de robar como artista plantea esta duda e invita a construir sobre hombros de gigantes.

Una idea que surgió de mentes que despachan en Campeche 280 fue parcialmente retomada por una agencia con infraestructura y trayectoria bien reputada. Esta línea gris es un halago y un compromiso. Esperemos a ver si se ejecuta como la expusimos, entonces veremos si nos vamos a comer por Bosques de las Lomas.

Gracias 99U.com

Pues nada, un artículo que llegó en gran momento.

Adicionalmente yo agregaría que el burnout tiene que ver con enfoques. Pero luego lo desarrollo aquí.

Excelente semana a todos.


1. Figure out which kind of burnout you have.

The Association for Psychological Science found that burnout comes in three different types, and each one needs a different solution:

1. Overload: The frenetic employee who works toward success until exhaustion, is most closely related to emotional venting. These individuals might try to cope with their stress by complaining about the organizational hierarchy at work, feeling as though it imposes limits on their goals and ambitions. That coping strategy, unsurprisingly, seems to lead to a stress overload and a tendency to throw in the towel.

2. Lack of Development: Most closely associated with an avoidance coping strategy. These under-challenged workers tend to manage stress by distancing themselves from work, a strategy that leads to depersonalization and cynicism — a harbinger for burning out and packing up shop.

3. Neglect: Seems to stem from a coping strategy based on giving up in the face of stress. Even though these individuals want to achieve a certain goal, they lack the motivation to plow through barriers to get to it.

Read the rest of the article here.

2. Cut down and start saying “no.”

Every “yes” you say adds another thing on your plate and takes more energy away from you, and your creativity:

If you take on too many commitments, start saying ‘no’. If you have too many ideas, execute a few and put the rest in a folder labeled ‘backburner’. If you suffer from information overload, start blocking off downtime or focused worktime in your schedule (here are some tools that may help). Answer email at set times. Switch your phone off, or even leave it behind. The world won’t end. I promise.

Read the entire article here.


3.  Give up on getting motivated.

With real burnout mode, you’re too exhausted to stay positive. So don’t:

When you’re mired in negative emotions about work, resist the urge to try to stamp them out. Instead, get a little distance — step away from your desk, focus on your breath for a few seconds — and then just feel the negativity, without trying to banish it. Then take action alongside the emotion. Usually, the negative feelings will soon dissipate. Even if they don’t, you’ll be a step closer to a meaningful achievement.

Read the entire article here.


4.  Treat the disease, not the symptoms.

For real recovery and prevention to happen, you need to find the real, deeper issue behind why you’re burnt out:

Instead of overreacting to the blip, step back from it, see it as an incident instead of an indictment, and then examine it like Sherlock Holmes looking for clues.

For example, you could ask yourself: What happened before the slip? Did I encounter a specific trigger event such as a last-minute client request? Was there an unusual circumstance such as sickness? When did I first notice the reversion in my behavior? Is some part of this routine unsustainable and if so, how could I adjust it to make it more realistic?

Read the rest of the article here.


5.  Make downtime a daily ritual.

To help relieve pressure, schedule daily blocks of downtime to refuel your brain and well-being. It can be anything from meditation to a nap, a walk, or simply turning off the wifi for a while:

 When it comes to scheduling, we will need to allocate blocks of time for deep thinking. Maybe you will carve out a 1-2 hour block on your calendar every day for taking a walk or grabbing a cup of coffee and just pondering some of those bigger things. I can even imagine a day when homes and apartments have a special switch that shuts down wi-fi and data access during dinner or at night – just to provide a temporary pause from the constant flow of status updates and other communications…

There is no better mental escape from our tech-charged world than the act of meditation. If only for 15 minutes, the ability to steer your mind away from constant stimulation is downright liberating. There are various kinds of meditation. Some forms require you to think about nothing and completely clear your mind. (This is quite hard, at least for me.) Other forms of meditation are about focusing on one specific thing – often your breath, or a mantra that you repeat in your head (or out loud) for 10-15 minutes…

If you can’t adopt meditation, you might also try clearing your mind the old fashioned way – by sleeping. The legendary energy expert and bestselling author Tony Schwartz takes a 20-minute nap every day. Even if it’s a few hours before he presents to a packed audience, he’ll take a short nap.

Read the rest of the article here.


6.  Stop being a perfectionist; start satisficing.

Trying to maximize every task and squeeze every drop of productivity out of your creative work is a recipe for exhaustion and procrastination. Set yourself boundaries for acceptable work and stick to them:

Consistently sacrificing your health, your well being, your relationships, and your sanity for the sake of living up to impossible standards will lead to some dangerous behaviors and, ironically, a great deal of procrastination. Instead of saying, “I’ll stay up until this is done,” say, “I’ll work until X time and then I’m stopping. I may end up needing to ask for an extension or complete less than perfect work. But that’s OK. I’m worth it.” Making sleep, exercise, and downtime a regular part of your life plays an essential role in a lasting, productive creative career.

Read the article here.

7.  Track your progress every day.

Keeping track allows you to see exactly how much is on your plate, not only day-to-day, but consistently over time:

Disappointing feedback can be painful at first – research shows that failure and losses can hurt twice as much as the pleasure of equivalent gains. But if you discover you’re off course, reliable feedback shows you by how much, and you then have the opportunity to take remedial action and to plot a new training regime or writing schedule. The temporary pain of negative feedback is nothing compared with the crushing experience of project failure. Better to discover that you’re behind and need to start writing an hour earlier each day, than to have your book contract rescinded further down the line because you’ve failed to deliver.

Read the article here.

8.  Change location often.

Entrepreneurs or freelancers can be especially prone to burnout. Joel Runyon plays “workstation popcorn,” in which he groups tasks by location and then switches, in order to keep work manageable, provide himself frequent breaks, and spend his time efficiently:

You find yourself spending hours at your computer, dutifully “working” but getting very little done. You finish each day with the dreaded feeling that you’re behind, and that you’re only falling farther and farther behind. You’re buried below an ever-growing to-do list. There’s a feeling of dread that tomorrow is coming, and that it’s bringing with it even more work that you probably won’t be able to get ahead on.

List out everything you need to do today. Try to be as specific as you can…Next, break that list into three sections. Step 1: Go to cafe [or desk, a different table in your office, etc.] #1. Step 2: Start working on item group #1…Once you finish all the tasks in group #1, get up and move. Close your tabs, pack your bags, and physically move your butt to your next spot. If you can, walk or bike to your next stop…When you get to the next cafe [or spot], start on the next action item group, and repeat…

When you’ve completed everything on your to-do list for the day, you are done working. Relax, kick back, and live your life. Don’t take work home with you because that won’t help you get more done – it will just wear you out.

Read the article here.

9.  Don’t overload what downtime you do get.

Vacations themselves can cause, or worsen burnout, with high-stress situations, expectations, and sleep interruption. Use it to help in recovery from burnout instead:

Make a flexible itinerary a priority. [A] study from Radboud University found that effective vacations give you the choice and freedom to choose what you want to do. That means two things: Try to avoid structuring your vacation around an unbreakable schedule, and plan on going somewhere that has multiple options to pick from depending on the weather, your level of energy, or your budget.

Read the article here.


10. Write yourself fan mail.

Seth Godin uses self-fan mail as a way to keep motivated instead of burning out on a project that seems far from completion:

I define non-clinical anxiety as, “experiencing failure in advance.” If you’re busy enacting a future that hasn’t happened yet, and amplifying the worst possible outcomes, it’s no wonder it’s difficult to ship that work. With disappointment, I note that our culture doesn’t have an easily found word for the opposite. For experiencing success in advance. For visualizing the best possible outcomes before they happen. Will your book get a great testimonial? Write it out. Will your talk move someone in the audience to change and to let you know about it? What did they say? Will this new product gain shelf space at the local market? Take a picture. Writing yourself fan mail in advance, and picturing the change you’ve announced you’re trying, to make is an effective way to push yourself to build something that actually generates that action.

Read the article here.


11. Break projects into bite-sized pieces.

Taking a task on in one entire lump can be exhausting and provide little room for rest in between. Breaking up your projects into set chunks with their own deadlines provides a much healthier, and easier, way of completing a large project:

The default take on deadlines is typically to consider them to be cumbersome and stressful. Yet, from another perspective, a deadline can be viewed as a huge benefit to any project. Without the urgency of a hard deadline pushing a project to completion, it’s easy for you, your team, or your client to lose focus. We’ve all worked on agonizing projects where the timeline just bleeds on and on, merely because the flexibility is there…

It turns out that the manner in which a task is presented to someone – or the way in which you present it to your brain – has a significant impact on how motivated you will be to take action. A study led by researcher Sean McCrea at the University of Konstanz in Germany recently found that people are much more likely to tackle a concrete task than an abstract task… It seems to me like the difference between being handed a map versus following the step-by-step instructions of a GPS device. Not everyone can read a map, but everyone can follow the directions. By breaking your project down into smaller, well-described tasks, the way forward becomes clear and it’s easy to take action.

Read the article here.

5 años muy importantes

Un síntoma de que te acercas a una crisis nerviosa es creer que tu trabajo es tremendamente importante.
Bertrand Russell (1872-1970) Filósofo, matemático y escritor británico.

Hoy celebramos 5 años de sentarnos en aquel restaurante de la Napoles, de platicar sin pretensiones sobre las ideas que cada uno teníamos en nuestra mente acompañados de comida japonesa y una que otra cerveza. Hoy somos un equipo amplio que ha decidido pasar una parte importante de sus días en un contexto creado aquella tarde. De un sueño donde las personas vienen primero y las ideas las acompañan.

Pocas cosas duran tanto tiempo, en realidad nada dura tanto tiempo. Los proyectos y las personas evolucionan, cambian y se adaptan. Mantener el corazón y la pasión en el centro de esta evolución es el reto, mantener los ideales, las ganas en los momentos más difíciles y la humildad en los momentos más complicados. Eso es lo único que dura. O lo que hemos hecho durar.

Me considero una persona sumamente afortunada por la infinidad de personas que han pasado por el corazón de esta empresa: equipo, aliados, socios, familia, clientes, detractores y amigos. Todos la han hecho lo que es y hoy en su quinto cumpleaños se me aprieta el corazón para preguntar, ¿cómo le hago para agradecer tanto y a tantos?

Social Content según BuzzFeed

El contenido es el rey, la distribución es la reina, si no se mueve esta muerto.

1.- Ten corazón.

2.- Contenido es identidad.

3.- Respeta a los animales tiernos.

4.- El humor es naturalmente social.

5.- La nostalgia también.

6.- Captura el momento.

7.- No ignores móvil.

8.- Haz contenido del que estés orgulloso.

9.- No publiques cosas que a la gente le de pena compartir.

Twitter = Temporalidad

Facebook = Emoción

Pinterest = Lento pero Seguro

Me gustó.

Your words are among your greatest tools. They’re a window into your vision, your values and your abilities. So, whether you’re running a giant organization or just trying to herd a group toward a certain outcome, there are messages you need to communicate constantly in order to lead effectively.

Start every day planning to say each of these things to at least one person, and watch the results:

1. This is the situation.

People want to know what’s going on. Odds are, they’ll find out anyway, or worse, fill in the gaps with conjecture. When you keep important things excessively close, you sap morale, rob yourself of your team’s insights, and make people feel undervalued. Sound crazy to let them in on everything? Walmart founder Sam Walton did it for decades, and he did okay.

2. Here is the plan.

A leader is supposed to lead. People will offer great suggestions, especially if you’re saying and doing everything else on this list, but you need to be able to make decisions and stand behind them. Your team needs to know where you’re trying to take them, and how. Also, don’t forget the crucial corollary: You need to be able to say “no,” especially to moves that would be inconsistent with your plan.

3. What do you need?

This is crucial for two reasons. First, people need to know that you care about them on personal and professional levels, and that you want them to succeed. Second, if you’ve put together a great plan, you need to leverage every person’s abilities to the maximum extent possible. If they are not able to give it their all, you want to know why.

4. Tell me more.

Let people know you’re more interested in finding good answers than hearing yourself speak. Give others implicit permission to share their opinions–or heck, invite them explicitly, if you have to. Staying quiet is an invitation for others to offer ideas and insights.

5. Remember our values.

You can’t possibly stare over the shoulder of every person making decisions that affect your organization, but you can remind them to make choices that the rest of their team will be proud of. Reminding people of your values requires, of course, that you can actually articulate shared values.

6. I trust you.

If you can’t trust the people on your team, then they shouldn’t be on your team. You need to trust their integrity, their judgment, their confidence and their passion–and you need to ensure that they understand how much you depend on them.

7. You can count on me.

The flip side of that last point is true as well. If your team can’t trust you, they shouldn’t do you the great honor of letting you lead them. So tell them you’ve got their back, and then work like hell to fulfill the promises you make.

8. We can do better.

One of the toughest, most crucial parts of leadership is to push your team to a higher standard than they might set for themselves. That means congratulating them when they do well, but also not coddling them when they don’t live up to their potential. It also meansadmitting when you fail to live up to those standards, too.

9. Let’s celebrate!

Don’t create a culture in which the only reward for great work is more work. Instead, make it a practice to celebrate your wins, both large and small. This can mean big parties and bonuses, but it can be just as important to call people out for great work and congratulate them for their milestones–both professional and personal.

Sobre crecer

Un cliente hace poco nos habló sobre los motivadores de los distintos actores involucrados en su proceso productivo. Hablaba de pasión, de miedo, de resultados.

Ciertamente al crecer hay momentos que conllevan los tres, y es necesario entender cual de estos esta motivando la toma de decisiones.

Como el vertigo que llega al final de la travesía, este nos es más que un impulso para volver al punto de origen, de saltar al vacío. La mayoría no lo hacemos, y tiene sentido. Si saltamos al vacío cada que escalamos una nueva etapa, nunca lograremos consolidar las bases y poder seguir adelante. Es un proceso cíclico entonces, como el Mito de Sísifo.

Vayamos pues a conquistar nuevas cimas, we are entitled to them and must work in order to reach them.